(04) Differentiation!

Stellar success in any entrepreneurial endeavor will always be found and rooted in successful marketplace “differentiation.”

Being able to bring to market a product or service that is unique to you and to no one else – is KEY to your differentiation.

Never forget this.

The gurus and tycoons of industry always uniquely differentiate – and through their unique differentiation, they become industry gurus and tycoons.

Everyone else is left behind to operate “in” common.

The quickest path to serfdom, difficulty and ultimate failure in any endeavor – including financial services – is operating “in” common, from the common path and in using common methods.

In our business – the business of financial services – along the common path is found equalization and debilitating career neutralizers, and if we're not attentive to and in tune with fundamentally sound “tactical” entrepreneurial principal, all of this will keep you entirely tangled up “in” common, stuck wasting eons and financially broke come the end of your career.

Equalization means to “equalize”, to “make equal”, to make uniform – as “in” common:

• Licensing  (insurance and/or securities)
• Designations  (all those letters following many names)
• Products and product vendors  (annuities, life, stock, bonds, etc)
• Planning  (retirement, social security, long term care, income, etc)
• Continuing education  (uggh)
• Etc…

Much of the above, are those things we call:  “the essentials”

Dangerously common essentials…

And if this is all you're operating on, you're in a highly disadvantaged position.

Whatever we call these items, everything is entirely in “common.” Commonly available everywhere – to the consumer…

In any given metropolitan area, regardless of how many of these common essentials you may currently hold and/or offer, you can always find legions of “other” agents and advisors who hold and offer all of the same.

…And “that” is precisely what you must avoid.

How in the world can you come out on top – when most everyone in your marketplace is offering all of the same?

Think about that…

Then ponder for a moment what Netflix did to BlockBuster.

Or, what Apple did to Microsoft…

Or, what The Home Depot did to the local hardware store…

Or, what Henry Ford did to the horse and buggy…

In every case, the “in” common got aced. And it was new innovation that lead to a dramatic and advantageous “shift” – via differentiation.

Now, if you're operating “in” common and on the same level most everyone else operates – you're in a very precarious place.

In fact, really – you're “in” common TROUBLE!

Whether it be in the general world of business or in financial services – massive success has ZERO to do with being “in” common or in “equalization.”

Assetive success has everything to do with you being able to tactically outmaneuver your competitors and in the process, convert “their” clients to your clients and “their” assets to your assets – more quickly, more efficiently and effectively than anyone else.

What's more, in an industry where near everyone is “equalized” – the only way you can more effectively and efficiently accomplish this, is through, you guessed it – marketplace “differentiation.”

Total domination in business and becoming ultra successful in any enterprise, where most everyone is equalized and offering “all of the same” – is an exceptionally difficult thing to do.

…Actually – it's near impossible!

And, the incredibly high rates of agent and advisor failure forever affirms the perils of “in” common industry equalization – and firmly cements this important point…

To overcome – and become a master of the game – you must differentiate.

And dramatic “overcoming” differentiation is what Asset Transformation is all about!

So, what is Asset Transformation “really” all about? You might ask…

It's about many things – really. Most importantly, its about enabling and empowering “you” to completely break-free of equalization!

And second, is total marketplace domination through its powerful differentiation.

By means of NEW innovation.

In this specialized advanced knowledge program we're gonna challenge you…

We're gonna challenge your assumptions about financial services, using fundamentaly irrefutable principals of entrepreneurship.

…We're gonna challenge you in your existing comfort zone.

We're gonna challenge how it is you currently engage with and have clients and prospects interact with you.

We're gonna challenge and shake your affinity for equalization.

And, we're gonna challenge what has you “currently” framed and boxed into a small and very limited self-image – and that is:  Industry “group” thinking…

In challenging you, our intent is to move and advance you up into your differentiation – via a unique boutique “break-free”, up into the next level of your career, the next level of productivity, the next level of profit – which means a higher level of “conversion” – ie: sessions to assets.

But, first things first…

As “like attracts like”, the achievers and winners of life don't operate in nor hang with “equalization” – nor the underachiever.

See, equalization equals the “common crowd” – and in the common crowd are found buckets of difficulty, set-back, underachievement, inefficiency, no methods, no processes – and ultimate failure.

And life's achievers and winners know well that like attracts like…

As a matter of success-preservation, the achievers and winners of life will intentionally avoid hanging with “equalized” underachievement (the common crowd) including the areas where underachievers hang and complain about all aspects of underachievement – or life in general – and how they're constantly being “victimized”.

Rather, life's achievers and winners DOMINATE life through differentiation and massive action – ever industriously moving forward, ever focused on the grand prize of “the goal”, ever perfecting mindset and “methodology” – forgetting what lies behind and ever pressing on towards the grand goal.

Eagles – they fly with eagles…

The equalized, remain equalized – by association.

See, there are two camps in life:

The camp of “Common” – as in underachievement, inaccurate thinking, disbelief, failure mindset, fear, negative talk, confusion, victimization, no methods, no processes, no action – NO result…

The camp of “Over” – as in over-achievement, accurate thinking, belief, winning mindset, courage, positive talk, clarity, efficient methods, effective processes and massive action = MASSIVE result!

…The camp you choose to hang in – will determine your destiny.

As for “this” camp – camp Asset Transformation – it so happens to be one exclusively for the “Over” as in overachiever.

Which, should be welcome news for you – the overachiever!

As the “Under's” are intentionally NOT premitted in, nor can they apply…

And yes, we will discriminate – because we can, and because we need to.

No, this is not some egocentric attempt or “aloofness” – nor are we out of touch with the wants and needs of the common crowd.

Rather, we fully empathize with their predicament.

However, just because we empathize – doesn't mean we “hang” and we open this up to them, as that would do this platform a terrible disservice…

Much of this advanced knowledge program will be about disengaging from the “Unders”, and re-wiring your perception about:

• Financial services
• Entrepreneurship
• Who to follow
• Who not to follow
• Tactical advantages
• How to decimate competition
• And, how to DOMINATE the marketplace

And Yes! Assetive success can be easy once carefully engineered to NOT be common, and to NOT do what is commonly done.

Sometimes, success is as easy as doing the opposite of what everyone else is doing.

And, do be exceptionally careful of those who cater all of the FREE stuff to the common agent and advisor crowd – as 90% failure rates are incredibly expensive lessons.

For the exceptional financial services entrepreneur, the common path will be the one least traveled.

The exceptional financial services entrepreneur, fundamentally differentiates what they do (their path) from that of the common crowd.

See, across the board, in our society – and including our industry – there's an assault on OVER-ACHIEVEMENT, on “SUCCESS” and on the SUCCESSFUL!

And, to a great degree, it's the common crowd – the underachiever – waging the SUCCESS assault.

Because of this, none of the “Unders” are allowed in!

Nor can any of the “Unders” be part of – or participate here in and with OVER-achievement.

We fully intend to limit access to this platform – and to keep it pure and purely for the overachiever!

Over-achievement is a rare, a noble and a special character trait – and quality.

And as a lover of free-enterprise, entrepreneurship and pure capitalism – this is entirely worth carefully shielding, preserving and protecting…

As “this” – where you now are – is an atmosphere of “pure” over-achievement!

And dramatic marketplace differentiation!

(Go to the next training below!)